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*原始雨林古樹茶*
在包裝視覺呈現(xiàn)上,采用了縱橫交錯的紋樣表現(xiàn)古樹的年輪、葉的脈絡(luò),讓飲茶者能直觀聯(lián)想到原始雨林古樹,進(jìn)而想象到古樹茶的天然品質(zhì)以及醇正口感。整體采用相對簡約的設(shè)計,在包裝外盒結(jié)構(gòu)上設(shè)計了撕拉開盒方式,在逐步撕開包裝的過程中,給飲茶者以“曲徑幽處古樹深”的暗喻,增加了飲茶者與產(chǎn)品互動的儀式感。
*Primitive Rainforest Ancient Tree Tea*
In the visual presentation of the packaging, the criss-cross patterns are used to express the growthrings and leaf veins of the ancient trees, so that tea drinkers can intuitively associate with the ancienttrees of the primitive rainforest, and then imagine the natural quality and mellow taste of ancient treetea. In order to reflect the essence of the product's return to the original and the natural environment,a relatively simple design is adopted as a whole, and a looming bronzing process is used on the toplogo.Unify design and product characteristics.
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